As construction teams finalised the build of Cape Verde’s first premier beach club, Blimey were chosen to devise a suitable launch strategy that would establish the unique Atlantic Ocean venue against the fierce competitive beach club scene.
To reflect the sumptuous venue, Blimey established a unique identity with bold typeface and opulent palette that would sympathetically flow throughout the campaign.
Ensuring the venue had a mixture of online and offline assets to support its launch, Blimey developed and designed the website, established and managed the social media strategy as well as delivering a suite of on-island print and outdoor media to ensure every touchpoint was considered.
Bringing touches of the brand to the interiors, Blimey designed the bronzed DJ booth, signature giant plant pots and branded gobo lighting to complete the look and feel.
Now in its second year of business, Blimey continues to support the distinctive venue that has since featured on Britain’s Next Top Model, Celeb’s Go Dating and is a regular hotspot for celebrities and influencers.