Fully integrated into Blimey’s creative process, research allows us to gain essential insights into the users in our clients’ industry and gain a deep understanding of their needs, desires, and habits. Going beyond this, we look at brand perceptions, what motivates consumers, why they make specific choices, and how they perceive their need for a product or service.
Research and insights are the driving force behind everything we do, and we dedicate significant time to discovering this information. It’s not a one-time process though. The entire time you work with us, we continually research, test, and adjust in line with market changes.
Blimey’s ultimate aim for a campaign is that it will deliver maximum results to you as the client, but will involve minimum input from your side. We know that time is precious. Working alongside you, we take on the task of creative marketing, affording you extra time to concentrate on other areas of your business.
Our process begins with a round-table discussion of your business objectives and your vision of the campaign. Next, our Blimey team thoroughly analyses the market before creatively and accurately producing a user-centric campaign. Focusing on the consumer journey, we produce design and content for the appropriate channels to promote your product through a unified brand experience.
Blimey approaches branding with two very firm beliefs: it has to address the customer as a user, and it has to solve a problem. This means going beyond the traditional branding framework — highlighting what the brand does for the user and what it helps them achieve.
We start with identifying a brand’s positioning framework by carrying out consumer research, audience segmentation, and thorough analysis of the competition. From here, our team develops a brand strategy map that explains in detail exactly how your company’s new branding will be incorporated into marketing campaigns.
From naming and logos to tone of voice definition and brand guidelines, Blimey creates brands that catch attention, create engagement, and grow businesses.
Social & PR
Social media and PR have multi-faceted benefits. First, brand exposure. Being active on social media platforms makes you visible. The better the branding and marketing, the more likely that potential consumers will become actual consumers. Second, purchases are thoroughly researched online. Consistent and effective social media presence is key to portraying yourself as a serious, reliable company that is willing to invest time. Users often move on if social activity is intermittent. Third, paid opportunities. More and more platforms are now offering paid advertising opportunities, enabling you to extend your reach to your target audience.
Blimey’s service helps you to navigate the different channels and platforms by selecting the correct ones and providing creative and engaging content for them.
Content complements design and is essential in any consumer journey. With so many different content channels available these days, knowing which ones to target can be a complicated decision. Knowing how to write effectively for each one is another issue all together.
Blimey splits content into two units:
Content Strategy: The content strategy team is dedicated to analysing the various channels and touch points along a user journey. These can differ hugely depending on the industry and the product, so each case is treated uniquely.
Copy-writing Services: The content strategy is passed to Blimey’s team of talented copywriters and proof-readers, who turn briefs into captivating copy. Websites, blogs, print material, social media, white papers, and videos scripts are just some of the common content forms delivered.